GET THE FACTS

Art and creativity are vital.

They bring people together, benefit our health, create vibrant communities, generate jobs and attract investment.

Research from diverse sectors, such as health, tourism, education, social care and the economy, demonstrates the significant contribution that creativity makes to all our lives.

Our fact files tell the story of that research, exploring all the ways that art and creativity make Scotland a better place to live, work and visit.

84% believe that it is right that there should be public funding of arts and cultural activities in Scotland
98% of the Scottish population have engaged in cultural activity from home during lockdown
93% of the Scottish population believes that creative activity is essential for children and young people's learning and well-being

Fact files

Want to know more? Download these fact files to find out why using our creative voice is so important – they’ve got even more useful stats and research on the value of art and creativity.

Creativity builds a stronger economy

It generates jobs, increases skills, boosts trade and strengthens tourism.

Creativity improves communities

It supports regeneration, provides vital hubs and brings people together.

Creativity enhances learning

It inspires motivation, develops language, improves attention and raises confidence.

Creativity promotes diversity

It drives equality, encourages inclusion and builds communication.

Creativity improves our well-being

It makes our lives healthier, reduces anxiety, supports self-care and makes us feel better.

Creativity helps address climate change

It sparks innovation, fosters collaboration, shapes debate and changes perspectives.